Global Employer Brand for a Sustainable Nutrition Leader
A global Employee Value Proposition (EVP) and Employer Brand built from deep employee insight.
The Challenge
A global sustainable nutrition company with more than 20,000 employees had never defined a unified employer brand. Talent attraction was fragmented across regions, messaging varied by function and the organisation lacked a clear, global Employee Value Proposition that reflected its purpose and ambition.
As the company prepared for its next stage of growth, leadership recognised the need for a coherent employer brand that would strengthen reputation, attract top talent and create a consistent employee experience across markets.
The Insight
The organisation’s strength lay in its people. Across continents, functions and levels, employees shared a deep sense of purpose and a commitment to making a positive impact on the world. Yet this shared identity had never been articulated or expressed in a way that connected the global workforce.
The employer brand needed to be:
grounded in purpose, vision and values
globally resonant and locally meaningful
inclusive, human and reflective of the organisation’s culture
authentic to the lived experience of employees across operations, commercial, R&D, graduate programmes and global business services
To achieve this, the work had to be built from the inside out.
The Work
I led the global creation and implementation of the company’s first employer brand, partnering closely with Talent Acquisition and senior leadership. The work was grounded in one of the most comprehensive engagement programmes the organisation had ever undertaken.
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To ensure the employer brand was authentic and inclusive, we engaged employees across:
21 countries
31 manufacturing sites
447 survey responses
54 one‑to‑one interviews
8 cross‑functional workshops
25 executive leaders
200+ hours of direct engagement
This depth of insight revealed the shared motivations, expectations and experiences that defined the organisation’s culture
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From this global engagement, we articulated a clear, compelling EVP that captured the essence of what it meant to work at the organisation. The EVP was built around a set of core themes that reflected the company’s purpose, its people and its commitment to positive impact.
These themes became the foundation for messaging, storytelling and activation across all markets.
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We translated the EVP into a global employer brand that included:
a unifying narrative
a messaging framework for all functions and regions
visual expression guidelines
tone of voice
recruitment and talent attraction assets
leadership communication tools
activation guidance for HR, TA, Communications and People Leaders
The employer brand was designed to be flexible enough for local adaptation while maintaining global coherence.
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To ensure the employer brand became embedded in the employee experience, we developed a three‑year roadmap covering:
pre‑hire attraction
recruitment and onboarding
learning and development
performance and recognition
leadership communication
culture and engagement
alumni experience
This roadmap aligned all functions involved in the employee lifecycle and ensured the EVP became a living part of the organisation.
The Impact
The organisation gained its first global employer brand, grounded in real employee insight and aligned with its purpose and values. The EVP became a unifying force across markets, strengthening talent attraction, improving internal alignment and elevating the company’s reputation as an employer of choice.
The work created a shared language for culture, clarified the employee experience and provided a strategic foundation for future talent initiatives.
Most importantly, it gave employees around the world a sense of pride and connection to a company that is shaping the future of sustainable nutrition.
Get in touch
If you are preparing to create or evolve your employer brand or EVP, let’s explore how clarity can support your next chapter.
ann@aktive8consulting.com
(+353) 86 048 7305
Kildare, Ireland
W23AT27